Fractional CMO · Crypto & Tech Startups

Build and chill — leave the marketing to me.

Fractional CMO with 15+ years of marketing experience in crypto and tech.

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15+Years in marketing strategy
6+Years in senior leadership
9+Years building teams

CMO-level strategy and execution, embedded in your team, at a fraction of the cost.

Services
01

Marketing Strategy

I'll build your marketing and brand strategy from scratch to achieve your business objectives.

02

Product Launch & GTM

Experience leading dozens of high-impact product and GTM launches, resulting in millions of impressions and engagements.

03

Scaling Teams

Nearly a decade of experience scaling marketing teams from the first hire to a full department, while establishing culture and process.

04

Thought Leadership

I partner with founders to elevate their profile through content, social, events, and media to reach their target audiences.

05

Event Strategy

With a background in strategic events, I'll define your event strategy around major conferences or your own hosted events.

06

PR & Media Relations

Experience working with in-house PR teams and agencies to ensure your announcements resonate with the media and get you coverage.

Track record

Chief Marketing Officer

Pi2 Labs

Jan 2025 – Present

  • Led 3 product launches, resulting in a combined 1M+ X impressions, 200K+ signups, 45 media placements
  • Led company rebrand and positioning exercise with executives and advisors
  • Developed executive thought leadership and crypto Twitter strategy, resulting in increased earned media coverage, speaking slots, and Twitter followers.
  • Built marketing strategy from scratch and scaled team across brand, PR, content & design

Head of Marketing

=nil; Foundation

Oct 2023 – Jan 2025

  • Led 3 product/GTM launches, resulting in a combined 350K+ X Impressions, 2K+ signups, 40 media placements
  • Led company rebrand and executive thought leadership strategy, resulting in regular earned speaking appearances and media placements for executives
  • Grew the team 200% in 3 months across design, PR, events, and content

Sr. Director, Marketing & Communications

Mina Foundation

Sept 2022 – Sept 2023

  • Built and scaled the communications team from 1 to 4 team members within 3 months
  • Captured 9K+ developer leads from content and event strategies
  • Built executive thought leadership strategy, resulting in a 40% increase in media placements and 13 conference speaking slots within 6 months

Director, Member Benefits

SoFi Technologies

Aug 2017 – Sept 2022

  • Led the member benefits marketing team and increased benefit usage by 313% YOY in the first year of leadership
  • Managed the events team that executed 150+ events per year and increased event attendance by 370% YoY
  • Led SoFi Crypto and SoFi Money launch strategies to members, resulting in millions of assets under management before the public launch

Senior Associate Manager, Keynote Events

Salesforce

Aug 2015 – Aug 2017

  • Managed planning and execution of keynote sessions featuring executives and VIP speakers at Salesforce World Tours and Dreamforce 2015 & 2016
  • Collaborated with executives, product teams, and VIP speakers on event content, production, and logistics
  • Specialized in managing the production of live demos for Salesforce customers at events

Senior Account Executive

MSLGROUP

Sept 2013 – Jul 2015

  • Developed and advised on PR strategy for corporate and start-up health and tech clients
  • Led media outreach strategies resulting in interviews with Wired, The New York Times, and TechCrunch
  • Developed and edited PR/marketing content including press releases, media pitches, byline articles, and social media posts

Let's work together.

Reach out to discuss how I can supercharge your marketing so you can get back to building.

Let's Connect Schedule a Consultation