Lindsay Casale

20 hours per month · ~5 hours per week

Lindsay Casale

lindsaycasale3@gmail.com  •  831.359.1415  •  lindsaycasale.com

Core Competencies

GTM Strategy  •  Brand & Product Positioning  •  Community-Led Growth  •  Events Strategy  •  Public Relations  •  Content Marketing  •  Thought Leadership  •  Cross-Functional Leadership  •  Team Building + Org Design

Chief Marketing Officer

Built and led GTM strategy for the agentic payments infrastructure startup from 0-to-launch, operating as solo contributor before growing a team of 3. Oversaw all marketing functions: brand, product marketing, content, events, PR, and design.

• Defined GTM messaging and launch approach for 3 major product announcements, driving 200K+ combined signups, 1M+ social impressions, and 45 media placements.
• Led new product positioning workstreams with executives and external partners, establishing clear target segments, messaging hierarchy, and channel strategy.
• Created launch assets and programs hands-on, including messaging frameworks, launch plans, channel experiments, developer community outreach via HubSpot before scaling execution to the team.
• Built and ran thought leadership program: securing media placements, speaking opportunities, identifying trending topics for founder commentary, and coaching founders on communications.
• Partnered with co-founders to develop brand narrative, manifesto, press releases, and GTM documentation from scratch with no prior playbook.

Head of Marketing

Led marketing and communications strategy for the blockchain infrastructure startup, growing the team 200% within 3 months. Spearheaded a full rebrand and built community and growth engines from scratch.

• Led GTM strategy for =nil;'s Ethereum L2 product launch, resulting in 250K+ views on X, and 13 pieces of media coverage with an estimated 1M+ views.
• Led GTM for 2 product announcements in 2024, resulting in 1K+ signups, 100K+ social impressions, and 24 media placements with an estimated 170K+ views.
• Designed and executed community channels and engagement programs that built belonging and advocacy within developer and crypto-native audiences.
• Oversaw executive thought leadership with PR team: speaking at Ethereum events, X Spaces, commentary on trending topics, and media/op-ed placements.
• Led brand and product positioning exercises, establishing a clear narrative for technical products.

Sr. Director, Marketing & Communications  ·  Interim VP Marketing

Senior marketing and comms leader overseeing events, PR, community comms, and a team of 3 direct reports. Promoted to Interim VP of Marketing in H1 2023.

• Led GTM strategies aligned to company-level goals (ZK industry leadership, TOF growth), generating 9K+ leads from events and speaking engagements in H1 2023.
• Built and scaled partner marketing initiatives with key ecosystem partners, driving brand awareness, community engagement, and industry press coverage.
• Ran Mina's thought leadership program, resulting in 13 high-impact speaking slots at Ethereum events and a 40% increase in media/op-ed placements for executives in H1 2023.
• Identified insights from community channels, events, and member feedback to shape product marketing direction and partnership priorities.
• Managed internal teams, contractors, and agencies to scale the marketing function under tight budgets.

Director, Member Benefits

Business lead for SoFi's Member Benefits, encompassing member events, career and financial advice, member advocacy programs, and discounts, managing a team of 4 direct reports.

• Increased benefit usage by 313% YoY and drove 50% YoY product growth from benefit-engaged members in 2021 through targeted activation and lifecycle programs.
• Launched and scaled the SoFi Ambassador Program — a fully community-led growth loop driving brand awareness, referrals, product feedback, and testimonials.
• Led launch strategies for SoFi Crypto and SoFi Money to the existing member base, generating $1M in accounts.
• Led events team hosting 150+ events/year; pivoted to virtual-only in 2020, growing event reach by 370% YoY.
• Synthesized member insights from events, ambassador feedback, and community interactions into actionable recommendations for Product and Marketing leadership.

• Promoted to Head of Events, overseeing member event strategy across SF and NY. Set team strategy, reported on metrics, managed budgets, negotiated partnerships, and led 5 direct reports.

• Planned and hosted 40+ in-person member events across the US. Took over a team of 5 direct reports within 4 months of joining.

Senior Associate Manager, Keynote Events

• Managed planning and execution of keynote sessions featuring executives and VIP speakers at Salesforce World Tours and Dreamforce 2015, 2016, & 2017.
• Collaborated cross-functionally with product teams and VIP speakers on event content, production, and logistics, achieving optimal attendance and satisfaction.

Senior Account Executive

• Led PR strategy and media outreach for corporate and startup clients in health and tech. Secured coverage in Wired, The New York Times, and TechCrunch.
• Developed press releases, media pitches, byline articles, blog posts, and social content for clients. Promoted within 12 months and recognized with 2 client service awards.

Marketing Specialist

• Led planning and execution of EXL's presence at 15+ industry trade shows in collaboration with sales and marketing to drive brand awareness and customer growth.
• Supported a company rebrand and led content development for press releases, social media, websites, and marketing emails.