Lindsay Casale
lindsaycasale3@gmail.com • 831.359.1415 • lindsaycasale.com
Marketing leader with 15+ years leading brand, corporate narrative, communications, and go-to-market for fintech, payments, crypto, and AI companies. Experience partnering directly with founders to turn complex, technical products into clear, narrative-driven stories. I build marketing functions and brands from the ground up, run AI-first marketing operations, and unify brand, PR, product marketing, and events into one cohesive GTM motion.
Core Competencies
Corporate Narrative & Brand Strategy • Product Marketing & Positioning • Communications & PR • Founder & Executive Thought Leadership • Fintech / Payments / Crypto • AI-First Marketing Operations • Strategic Events • GTM & Demand Alignment • KPI Development & Reporting • Team Building & Leadership
Professional Experience
Marketing Advisor2024 – Present
Advises early-stage tech founders on GTM strategy, content marketing, thought leadership, event strategy, team resourcing, and more.
- Partnered with Pi² Labs on event strategy and execution for ETHDenver 2025: 8 speaking slots, 250+ attendees, 100K+ social impressions, and 30+ partner meetings.
- Partnered with Nexus Labs to build their event strategy and calendar from scratch, resulting in increased awareness and engagement with their target audiences.
- Developed and launched GTM Tea, a series of blog posts and interviews with go-to-market leaders discussing best practices, lessons learned, and personal stories from working in emerging tech.
Pi² LabsJan 2025 – Mar 2026
VP of Marketing
Marketing partner to the founders of an agentic AI payments infrastructure startup, building brand, corporate narrative, and GTM from 0-to-launch solo before growing a team of 3.
- Owned brand narrative, manifesto, positioning, and messaging architecture from scratch, unifying the company's story across every channel and audience.
- Built an AI-first marketing operation to scale research, content, and campaigns with a lean team.
- Led launch strategy for 3 product announcements, driving 200K+ combined signups, 1M+ social impressions, and 45 media placements.
- Ran founder thought leadership and PR strategy, including regular media placements, op-eds, and speaking slots at conferences and virtual events.
=nil; FoundationOct 2023 – Jan 2025
Head of Marketing
Led brand, product marketing, and communications for the blockchain infrastructure startup, building the function from scratch and growing the team 200% in 3 months.
- Owned corporate narrative and product positioning for highly technical, on-chain products, translating complexity into clear market stories.
- Directed GTM, PR, and social for the Ethereum L2 launch, generating 250K+ views on X and 13 pieces of media coverage (est. 1M+ views).
- Ran executive thought leadership across industry events, X Spaces, and media/op-ed placements.
Mina FoundationSep 2022 – Sep 2023
Sr. Director, Marketing & Communications · Interim VP Marketing
Senior brand and communications leader for the blockchain company, with a team of 3. Promoted to Interim VP of Marketing in H1 2023.
- Managed internal teams, contractors, and PR agencies to scale the marketing and comms function under tight budgets, aligning stakeholders across the org.
- Ran the thought leadership program: 13 high-impact speaking slots and a 40% increase in executive media/op-ed placements in H1 2023.
- Built partner marketing with key ecosystem partners; generated 9K+ leads from events and speaking.
SoFi TechnologiesFeb 2020 – Sep 2022
Director, Member Community & Benefits
Brand and member lead for SoFi's national fintech member base: advocacy programs, member events, and benefits. Managed a team of 4 direct reports.
- Built and scaled the SoFi Ambassador Program — a customer advocacy engine driving referrals, reviews, testimonials, and product feedback at scale.
- Grew engagement 313% YoY and drove 50% YoY product growth from engaged members through targeted activation and lifecycle programs.
- Led member-base launch strategies for SoFi Crypto and SoFi Money, generating $1M in accounts.
- Led the events team behind 150+ member events/yr; pivoted to virtual-only in 2020, growing reach by 370%.
Senior Manager / Head of Events, MembershipAug 2018 – Feb 2020
- Promoted to Head of Events, owning member event strategy across SF and NY. Set strategy, owned reporting and budgets, negotiated partnerships, and led 5 direct reports.
Manager, MembershipAug 2017 – Jul 2018
- Planned and hosted 40+ in-person member events across the US. Took over a team of 5 direct reports within 4 months of joining.
SalesforceAug 2015 – Aug 2017
Senior Associate Manager, Keynote Events
- Produced keynote sessions featuring executives and VIP speakers at Salesforce World Tours and Dreamforce 2015–2017.
- Collaborated cross-functionally with product teams and VIP speakers on content, production, and logistics.
MSLGROUPSep 2013 – Jul 2015
Senior Account Executive
- Led PR strategy and media outreach for tech and health tech clients; secured coverage in Wired, The New York Times, and TechCrunch. Promoted within 12 months.
EXL ServiceFeb 2011 – Aug 2013
Marketing Specialist
- Led EXL's presence at 15+ industry trade shows to drive brand awareness and growth; supported a company rebrand.
Board Involvement
- The Circle Family Center of Aptos · Event Advisor · 2023–2024
- Young Professionals of San Francisco · Board Member · 2016–2018
- Dress for Success San Francisco · Guest Speaker, Career Mentor · 2016–2017
- Boys and Girls Clubs of Chico and San Francisco · Marketing Committee Member · 2011–2013
Education & Certifications
California State University, Chico — BA in Journalism, Minor in Sociology · 2006–2010
SheFi Season 12 — 8-week MBA-style course on digital asset fundamentals · 2024
