Blog posts and interviews with GTM leaders discussing best practices, lessons learned, and personal stories from working in emerging tech.
Blog posts and interviews with GTM leaders discussing best practices, lessons learned, and personal stories from working in emerging tech.
Real takes from go-to-market leaders in emerging tech.
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Subscribe on YouTube ↗Original blog posts by Lindsay Casale
Your ICP is the specific type of person or company most likely to buy your product, get real value from it, and stay. Start with your best existing customers — or your clearest hypothesis — and get ruthlessly specific.
Read the full post →Most early-stage founders jump straight to tactics — social posts, email, paid ads, content, PR — without first getting clear on who their product is for and why it matters. The fix isn't a better channel. It's better positioning.
Read the full post →Before I was a CMO, I was a PR girl. Earned media isn't something you purchase — it's something you build the conditions for. Here's what that actually looks like in practice.
Read the full post →A breakdown of how to build an effective event strategy and actually measure results — lessons from running events at a Fortune 500, a fintech giant, and early-stage startups.
Read the full post →After working with dozens of executives and founders on building authority in their space, here's the honest, unglamorous version of what actually gets you invited onto stages and into rooms you couldn't access before.
Read the full post →New posts regularly
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